Copyright Promotions Licensing Group (CPLG) has announced a master toy deal with re:creation for Novel Ent.'s animated series HORRID HENRY.
The deal takes HENRY beyond the regular "boys" range with the development of innovative and engaging cross-gender products that reflect the protagonist's mischievous and spontaneous nature. The line will be launched at Toy Fair.
Joke and trick products, and science and experimentation kits and sets will be the first products to roll out in Autumn/Winter 08. These will be followed by games and outdoor toys including wheeled toys, water-pistols and shooters. Figurines, action figures, playsets and plush are also in development.
