PlaySquare announces a new partnership with Curious Pictures, who will provide support in the development of new content for Touchable Television.
Under the terms of its agreement, Curious Pictures will also be a production partner and provide support to PlaySquare in the development of Touchable Television episodes for its PlaySquare platform. The investment is being made through Curious Ventures, the venture arm of Curious Pictures.
Touchable Television seamlessly combines existing children’s television episodes with original interactive content to allow a child to step into and participate in the story-world of a television property. PlaySquare transforms television from a passive viewing experience into an active adventure where the child is watching, thinking and doing. Children can now be immersed in their television shows, playing with their favorite characters in their worlds and helping to move each story along.
“We are extremely excited about having Curious Pictures as our partner to assist us in transforming great television into immersive interactive experiences for children” said PlaySquare CEO, Alex Kay. “Curious has extensive expertise and a deep pool of talent and production capabilities. Their strong relationships and proven ability to produce original content will be a tremendous asset to us as we collaborate with property owners to create great interactive experiences for their audiences.”
PlaySquare will co-locate with Curious Pictures in their New York City studio. In addition, Jan Korbelin, CEO of Curious Pictures, will become an advisor and board member of PlaySquare.
“PlaySquare is an exciting new way for younger audiences to view and interact with content on mobile screens. We strongly believe PlaySquare’s approach to interactive television offers the right combination of story and interactivity required by the Touch Screen generation, while providing an engaging and educational environment,” said Jan Korbelin. “We are excited to be involved in the development of this new venture.”
PlaySquare’s first release is an adaptation of the episode Happy Birthday Dog, from PBS Kids’ Emmy award-winning WordWorld, which was released in July 2012 and has since accumulated over 13 million minutes of use as well as several industry awards including the Editor’s Choice Award by the Children’s Technology Review. It is currently available for free on iTunes for a limited promotional period.
The Company expects to release new episodes and the PlaySquare platform, a branded destination that allows children to watch Touchable Television episodes and play in a property’s story-world, in Fall 2013.
Jennifer Wolfe is Director of News & Content at Animation World Network.