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Playmates & Wal-Mart Team on Ninja Turtles Training Day

4Kids Entertainment and Playmates Toys will be presenting the TEENAGE MUTANT NINJA TURTLES Training Event on Saturday, October 25, 2003 at Wal-Mart stores across the U.S., giving kids the opportunity to role-play one of their favorite heroes. Kids will be able to train with motion-activated toys that resemble Leonardo's sword, Michelangelo's nunchaku, Donatello's bo staff or Raphael's sai. Upon completing their training, students will be declared an "official" Ninja Warrior and the first 250 participants at each store will receive a certificate proclaiming them a member of Team Green.

Jill Will, svp of marketing for Playmates Toys, said, "We are delighted to join Wal-Mart and 4Kids Entertainment to launch this exciting one-day promotional event supporting our TEENAGE MUTANT NINJA TURTLES line. This event is certain to be a big hit with kids."

Playmates Toys TEENAGE MUTANT NINJA TURTLES toy line and accessories are based on the new TEENAGE MUTANT NINJA TURTLES animated series airing Saturday mornings on FOX BOX.

Playmates Toys Inc. manufactures and distributes a range of girls' and boys' toys, activity and novelty electronic products based upon character-rich licensed entertainment properties. For more information, visit

Headquartered in New York City, with international offices in London, 4Kids Ent. Inc. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licenses, product development, media buying and planning and Website development. For further information, visit

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Rick DeMott
Animation World Network
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