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Playmates Toys Awarded Worldwide Master Toy License for Delgo

Playmates Toys will toy around with the characters from the upcoming computer animated feature film DELGO. Fathom Studios and its licensing agency Joy Tashjian Marketing Group (JTMG) have scored a bit of a coup awarding the master toy license for the unfinished indie film with a distributor and release date still to be set. The toy line includes dolls and figures at several price points, as well as play sets, action figures, vehicles, play environments, and toy accessories.

DELGO is a terrific film that offers something for everyone, said Lou Novak, Playmates Toys president. The films characters and creatures are fresh and exciting and will capture the imagination of todays children while entertaining moviegoers of all ages. The storys humor, action and fantasy worlds set DELGO apart from other animated features, and will allow us to create a toy line as whimsical and adventurous as the film itself. We are thrilled to have partnered with Fathom Studios on this project.

The fantasy adventure film is the first independently produced computer animated feature in the U.S. The all-star voice cast includes Freddie Prinze, Jr., Jennifer Love Hewitt, Anne Bancroft, Val Kilmer, Chris Kattan, Kelly Ripa, Eric Idle, Michael Clarke Duncan, Malcolm McDowell, Burt Reynolds and Lou Gossett, Jr. In production since 2001, DELGO has created a worldwide following largely due to the Digital Dailies, a message board on the movies Website (www.delgo.com) where the studios production teams post selected works-in-progress, allowing fans to follow artist collaboration and watch the making of the film as it happens.

We are excited to work with Playmates Toys on the toy line for DELGO, said Marc F. Adler, producer/co-director. Playmates has had incredible success with unique properties, such as The Simpsons and Teenage Mutant Ninja Turtles, and continues to position itself as one of the most innovative companies in the industry. We cannot imagine a better partner to bring the magical adventure of DELGO to kids around the world.

Delgo already has a publishing deal with Penguin Group (USA) Inc. for illustrated picture books, novelizations, storybooks, hardcover novels, MadLibs and movie scrapbooks.

Fathom Studios, a division of interactive firm Macquarium Intelligent Communications, develops original content for TV, film and the Internet. For more information, visit www.fathomstudios.com.

With more than 35 years of experience, Playmates Toys Inc., headquartered in Costa Mesa, California Playmates Toys manufactures and distributes a range of girls' and boys' toys, activity and novelty electronic products based upon character-rich licensed entertainment properties. For more information, visit www.playmatestoys.com.

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