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Playhut Launches Into Electronic Toys & Electronic Plush

Toymaker Playhut has entered the electronic toy and electronic plush market as well as expanded its offerings in slumber furnishings. The firm enters the electronic toy arena with the launch of EZ Reader, an electronic book that offers animation, narration, music and user interactivity. The initial EZ Reader electronic books will feature the company's proprietary LITTLE SIGNZ, an animated series that takes 3-7 year-old viewers into a magical urban world where traffic signs come to life to portray stories about safety, cooperation and the environment.

Playhut has also tapped LITTLE SIGNZ for a collection of electronic plushes featuring the series' lead characters Ziggnal, Sassy Stoppy, Gizzmo, Captain Yield and Skoot and Zipp. In addition, the company will launch a new line of slumber bags featuring characters from Disney/Pixar's TOY STORY, Disney Princesses and WINNIE THE POOH. The Play 'N Slumber line also includes licenses from Sesame Workshop, Marvel Entertainment, American Greetings' CARE BEARS and THE DOG from 4Kids Entertainment.

Playhut produces toys and products in the juvenile, preschool, sport toys, water play, seasonal decor and domestics product categories. For more information, visit

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Rick DeMott
Animation World Network
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