Walt Disney Television Internationals dedicated preschool service, Playhouse Disney Channel, has launched on channel 63 of Bruneis multi-channel TV operator Kristal Astro, bringing the number of Playhouse Disney Channels in Asia to six.The other markets, of which have launched since April this year, are Hong Kong, Singapore, South Korea, Malaysia and Indonesia
The expansion of Playhouse Disney Channel in Asia underscores the huge potential of the under-served preschool audience, said Raymund Miranda, md of Walt Disney Television International (Southeast Asia/Korea). Recognizing this need, weve launched Playhouse Disney Channel as a one-of-a-kind provider of fun and imaginative learning to this important audience and were pleased to extend the channels reach to preschoolers, parents and caregivers in Brunei starting this month.
Matnarudin Ibrahim, md of Kristal Astro said, Playhouse Disney Channels launch on Kristal Astro this month signifies our commitment to deliver television programming that is fun and educational for preschoolers in Brunei. This complements Disney Channel which is already on our platform.
Catering for kids2-5, their parents and caregivers, the commercial-free 24-hour preschool-learning channel provides a safe, entertaining TV environment, so the kids enjoy the programming while parents are assured that their children are learning from award-winning programming based on the Whole Child Curriculum. The curriculum aspires to stimulate thinking skills, develop motor skills, impart early academic learning, instill moral and social lessons and encourage creativity and artistic expression.
Kristal Astro is Bruneis 24-hour pay-TV service offering more than 40 channels on its platform.
WDTVI-AP is responsible for all of The Walt Disney Co.s free and pay television activities across the Asia Pacific region (excluding Japan). These activities include branded and non-branded program distribution through Buena Vista International Television Asia Pacific (BVITV-AP), as well as production, broadcasting, development and management of Disney Channels and other media investments.
Disney Branded Television ovesees WDTVI-APs pay TV channels such as Disney Channel and Playhouse Disney Channel now seen in 10 countries region-wide as well as Disney Clubs and Disney branded programming blocks on free-to-air networks, reaching more than 380 million households in the region. For programming information, log on to www.disneychannel-asia.com for Disney Channel and www.playhousedisneychannel-asia.com for Playhouse Disney Channel.
