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Play 4 Free Battlefield Heroes Coming From EA

At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts unveiled BATTLEFIELD HEROES, an all-new Play 4 Free cartoon-style shooter. Available for download at www.battlefield-heroes.com this summer, BATTLEFIELD HEROES is EA's first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired for fair play. Developed by DICE in Stockholm, BATTLEFIELD HEROES is leading EA's new web-focused free-to-download, free-to-play business model, which generates revenue through advertising and micro-transactions.

"Online gaming garners a massive audience," said Gerhard Florin, EVP Publishing Americas-Europe at EA. "People want to play games in new ways, with easier access that is quick to the fun. With BATTLEFIELD HEROES, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."

BATTLEFIELD HEROES is a brand new game from the team behind BATTLEFIELD 1942 and BATTLEFIELD 2. Its fun cartoon-style graphics and gameplay caters to players of all skill levels. It includes robust character customization and a deep online meta-game.

"We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay," added Ben Cousins, Senior Producer at EA DICE. "There's something here for all types of players -- be it our core BATTLEFIELD fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games."

BATTLEFIELD HEROES will be released for the PC. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, visit www.dice.se or www.ea.com.

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Rick DeMott
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