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PlasterCITY Unveils Its Non-linear 10-bit 4:4:4 RGB Facility At Open House

PlasterCITY, an all-new nonlinear high-definition post house in Hollywood, recently showcased seven new HD edit suites, a 4GB HD Fibre SAN network, an HD Digital Intermediate workflow and a complete HD theater/screening room. At an open house on Oct. 6, 2005, PlasterCITY introduced its advanced non-linear 10-bit 4:4:4 RGB studio networking, enabling clients to edit, color-correct and perform all other picture post-production processes at the highest quality rate, including uncompressed codecs, for theatrical and broadcast projects.

We think this model is closer to the way todays filmmakers want and need to work, said Michael Cioni, post-production supervisor for PlasterCITY. This is our view of the true 21st Century post house operating at a high technological level, at great speed with no sacrifice of quality, able to create digital masters that will work in virtually every release from features to television, cable and DVDs at costs that make their productions realistically affordable.

Located at 6500 Sunset Blvd., PlasterCITY has spent the past year in a wall-to-wall reconstruction to convert it to a 21st Century digital film, television, commercial and corporate creative facility. It offers HD digital intermediate, post supervision, offline editorial, online, color correction and graphic design for feature films, television programming, commercials and more. The facility works seamless in HD and SD formats, and uses primarily Apple hardware and software, Adobe AfterEffects and other leading-edge systems. It also offers Apples Final Cut Pro editing throughout.

Developed by PlasterCITYs engineering team, its advanced 4Gb HD Fibre Channel network offers clients both unprecedented speed in posting projects and the ability to visualize the project without compromising visual quality the studio claims. The storage area network (SAN) is based on Apple Computers Xsan centralized storage technology, and optimized for Apples Pro Video application set. The network infrastructure is built on Apple, Huge Systems, Q-Logic and ATTO Technology hardware.

Every aspect of a project can be processed in 4:4:4 10-bit RGB color space, enabling creatives to have complete control over post-production at the highest digital levels, up to 2K resolution, without changing facilities or transferring material from system to system.

The facilitys workflow is designed around Sonys new HDcam SR format. The project remains in that format throughout post-production. Filmmakers shooting in 35mm need to transfer their film once to SR, and then the project remains 4:4:4, 10bit throughout the process.

You can be cutting, color correcting, graphic designing, titling and creating effects all at the same time with a single source of media, thanks to our SAN distribution model, Cioni added. Our facility is built on a nonlinear model from the ground up, not on traditional models with roots in digital or analog linear tools and media management.

The high-speed SAN, Cioni said, helps productions save significant facility costs. Our goal is to be more efficient, he added, making the process faster and less painful, which inevitably saves our clients money, and makes possible the new burst in creative film making were witnessing all over the world.

PlasterCITY Digital Post is among the first professional-quality post facilities to fully utilize the power of todays desktop video systems for theatrical and broadcast-quality film and video editing and graphics for motion pictures, television, commercial and corporate production. For more information, call PlasterCITY at 323.469.9800 or visit its website at www.plastercitypost.com.

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