'Plants vs. Zombies' Nabs New Licensees

Bulldog Licensing announces a raft of new licensing deals for the mobile game Plants vs. Zombies.

In Plants vs. Zombies players have to think fast and plant faster, placing a variety of vegetation around their house to protect it from a family-friendly fun-dead horde. Each one of the zombie-zapping plants has its own special powers and it takes a mixture of strategy and quick thinking to keep the reanimated raiders at bay.

The winning combination of endearing characters, funny surprises and quality gameplay has led to a massive following, with Plants vs. Zombies installed over 140 million times worldwide and with over 10.4 million fans connecting with the brand through Facebook. The launch of Plants vs. Zombies 2: It’s About Time on 15th August has further bolstered the incredible draw of the brand after the game rocketed to number one on the App Store in 137 countries.

A time-traveling adventure that propels players through different historical eras to meet, greet and defeat zombies from various time periods, Plants vs. Zombies 2 is free to play and can be found on the App Store around the world, in seven different languages with additional languages supported soon. The game will become available for other platforms later this year and beyond.

The Plants vs. Zombies 2  launch was the most successful mobile game launch in the history of brand owner Electronic Arts and also achieved one of the biggest opening weekends on the App Store ever for a mobile game title. Nearly 25 million people have downloaded the game, and over 81 million hours have been spent playing the game already (which is about the time it takes to shuck 18 million ears of corn). 

The new deals will see Titan launching a Plants vs. Zombies magazine, whilst Magic Box is on board for collectable sticker books and Character World will release a homewares range that includes bedding, curtains and rugs.  Product will be available for all three lines from this September and the deals add to a list of existing partners that includes Character Options for plush and toys, Penguin for publishing, A4T for digital peripherals, Bioworld for apparel and accessories, Cooneen for nightwear and underwear and GB Eye for posters.

“These deals see Plants vs. Zombies expanding into three new sectors, which shows once again just what a strong brand it is with a reach that far transcends the digital sphere,” says Bulldog MD Rob Corney. “This is thanks to a huge fan base that is waiting to snap up anything related to this phenomenal property.”

Source: Bulldog Licensing

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