The Sweet Shop Creates Stop-Motion Spot for Dulux
Announcement from The Sweet Shop:
What if a paint sample gave you a peek into the future? Just a quick little journey where you could see what your house looks in any weather and in any storm?
In this spot for Dulux paint, “Weather,” The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.
“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed the animation on their house themselves.”
Agency: Clemenger BBDO, Wellington
Art Director: Brigid Alkema
Copywriter: Mitch Alison
Producer: Martin Gray
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
DOP: Ian McCarroll
VFX Supervisor: Glen Atkin
Post Production: Digi Post