A Grand Day Out For Aspiring Young Inventors
Aardman's Oscar winning WALLACE AND GROMIT will be at the heart of a major government-backed exhibition at the Science Museum designed to inspire a new generation of British innovators.
The exhibition, due to open in spring 2009, will tap into WALLACE AND GROMIT's famous flair for invention with interactive exhibits, creative activities and animated displays, all of which will be themed around the fictional characters' house.
It will also have a serious side -- encouraging innovators young and old to protect their intellectual property to ensure they derive the maximum value from their ideas, and to encourage a positive respect for the intellectual property of others.
Sean Clarke, Head of Aardman Rights said, "Over the last twelve months we have been looking to develop the WALLACE AND GROMIT brand in the area of science and innovation, gizmos and gadgets. Through live events and consumer products, this Wallace and Gromit experience will be a central platform to achieve this."
The 2.1 million-pound exhibition is expected to run for six months from March 2009.
The exhibition, due to open in spring 2009, will tap into WALLACE AND GROMIT's famous flair for invention with interactive exhibits, creative activities and animated displays, all of which will be themed around the fictional characters' house.
It will also have a serious side -- encouraging innovators young and old to protect their intellectual property to ensure they derive the maximum value from their ideas, and to encourage a positive respect for the intellectual property of others.
Sean Clarke, Head of Aardman Rights said, "Over the last twelve months we have been looking to develop the WALLACE AND GROMIT brand in the area of science and innovation, gizmos and gadgets. Through live events and consumer products, this Wallace and Gromit experience will be a central platform to achieve this."
The 2.1 million-pound exhibition is expected to run for six months from March 2009.
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