Digital animation and broadcast design studio expands creative production capabilities, launches Hispanic market division, and names Emmy Award winning producer Lori Butterfield SVP, Creative Content & Development.
Bethesda, MD -- Award-winning digital animation and broadcast design studio Pixeldust Studios is expanding its creative production capabilities to now include providing clients with innovative script-to-screen video production and interactive design. While animation and visual effects will remain at the core of the company’s business, Pixeldust will begin to leverage its in-house creative talent and newly expanded resources to deliver original, high quality digital content and products to meet the growing demand for such content across television, the web, videogames, and mobile devices.
In additional company news, Pixeldust has also just launched a new Hispanic Market division, and will now provide Spanish language capabilities for its clients. Also, the company has just named Emmy Award-winning producer Lori Butterfield as its new Senior Vice President, Creative Content and Development.
“This is a pivotal time in our company’s 10-year history,” says Ricardo Andrade, President and Creative Director, Pixeldust Studios. “Our announcements today represent a natural progression in our evolution, as we become a full-service, ‘one-stop shop’ for all creative and media needs for a truly diverse range of clients. Today, due to emerging markets and the rapid pace of new technologies, there is tremendous new demand and opportunity for us in producing content for non-broadcast television clients -- especially those who seek higher production value. Over the past few years, we have been moving beyond our core broadcast clients to include a rich portfolio of projects for corporate, nonprofit, educational, museum and foundation clientele.”
Andrade adds, “We also have plans to produce our own, original live action short-form and long-form projects soon across multiple platforms. We will be announcing the first of these projects shortly. We are very excited about the new opportunities that exist on our horizon, as our company expands into its new role as a full-service creative boutique.”
In conjunction with the company’s new Hispanic Market division, a major focus is now underway by Pixeldust Studios to offer Spanish language capabilities and services to the growing Hispanic market based both in the U.S. and Latin America.
Pixeldust VP and Executive Producer Elizabeth Andrade, who will oversee the new division, says, “Our company is well-positioned to service the Hispanic media and multi-cultural corporate clients. As Latin American natives ourselves, we understand the nuances and idiosyncrasies of the culture. Our experience working with major broadcasters for ten years, and our award-winning track record of excellence, makes Pixeldust uniquely qualified to take on a wide-range of Spanish language productions. We have the proven ability to create exciting new strategies and campaigns targeted directly to Hispanic consumers.”
Recent projects on which Pixeldust Studios has worked include the production of a TV ad for VISA’s BlackCard; 3D architectural visualizations for Audi dealer showrooms, and an advocacy video for the Campaign for Tobacco Free Kids. To promote the release of National Geographic’s latest IMAX film, Mysteries of the Unseen World, Pixeldust also designed and delivered a fully interactive promotional microsite.
Regarding the addition of Lori Butterfield to the Pixeldust team, Andrade said, “Lori is a rare talent in this business. She brings both creative and business development skills to our company, as well as hands-on production expertise, and is known for delivering great editorial and creative depth to her projects. Her credits span both long and short-form productions, which will allow us to service the needs of our various clients in a more comprehensive fashion.”
Source: Pixeldust Studios
Jennifer Wolfe is Director of News & Content at Animation World Network.