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Pixel Magic, cebas Enter Long-Term Deal for 2-D to 3-D Conversion

The software company, cebas Visual Technology Inc., developed advanced 3D stereo conversion software for the major studio epic "The Chronicles of Narnia -- The Voyage of the Dawn Treader" from 20th Century Fox.

Press Release from cebas Visual Technology Inc.

VICTORIA, Canada -- Jan 11, 2011 / (http://www.myprgenie.com) -- The software company, cebas Visual Technology Inc., developed advanced 3D stereo conversion software for the major studio epic "The Chronicles of Narnia -- The Voyage of the Dawn Treader" from 20th Century Fox. Under the agreement with Pixel Magic, the software is currently being used for converting "Harry Potter" to 3D.

Based on an intense cooperation with Pixel Magic, cebas created new algorithms and software to significantly simplify and accelerate the process involved in 2D to 3D Stereo conversion. The Pixel Magic proprietary, streamlined workflow, along with the development from cebas, enabled a timely delivery of high quality 3D sequences for "Narnia."

"When VFX supervisor Rifaat Dagher of Pixel Magic approached us to come up with a more efficient and productive way of doing 2D to 3D Stereo conversion, our team of German engineers was thrown into the cold water at first," cebas CEO Edwin Braun said.

"After a considerable amount of development and real world scenario testing with Pixel Magic, we came up with a highly optimized, unique solution. We think this will give Pixel Magic a leading edge in 3D conversion in the marketplace for years to come," he added.

Pixel Magic General Manager, Ray Scalice, noted: "This latest picture marks a milestone for us. Our long standing partnership and tight collaboration with cebas allowed us to create a highly effective 3D image pipeline for the movie."

"Our client, Twentieth Century Fox, was very happy with the results. The tools cebas delivered were instrumental in delivering our 3D conversion quickly and cost effectively," Scalice added.

cebas builds next generation animation and special effects tools used in such well-known pictures as Spiderman, Star Trek, Harry Potter, Alice in Wonderland, as well as many top selling computer games such as StarCraft, Need For Speed, and Command & Conquer.

About cebas Visual TechnologyCebas Visual Technology Inc. is a privately held company based in Victoria BC, that creates industry leading software tools for computer generated visual effects (VFX). These tools are based on de-facto industry standard computer graphics applications for the motion picture, gaming, and architectural design industries from Autodesk and comply with the OpenEXR standard developed by Industrial Light & Magic and trademarked by Lucasfilm Ltd.

With more than 20 years of experience in software development, cebas is known for the exceptional quality and reliability of its advanced products that serve major motion picture studios and gaming companies around the world, including Walt Disney, Sony, Nintendo, and Electronic Arts. Cebas software is also used in the architectural design industry around the world.

About Pixel MagicFor nearly two decades, Pixel Magic has provided digital visual effects for motion pictures and television. Its efficient production pipeline combined with its knowledge of visual effects allows Pixel Magic to tackle any size project from independent art-style films to holiday blockbusters for clients such as 20th Century Fox, Disney, Dreamworks, and MGM.

Utilizing the Louisiana Immersive Technologies Enterprise (LITE), Pixel Magic recently opened a satellite office in Lafayette, LA., which allows the company to offer qualifying customers Louisiana's aggressive tax incentives that are given to film and digital media productions.

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