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Pitt New VP at Nick

Adina Pitt has been promoted from director to vp of Acquisitions for Nickelodeon and Nicktoons, Nickelodeon's digital channel for the next generation of animation. Pitt will handle pre-buys and acquisitions for both networks, reporting to Pete Danielsen, svp of programming, Nickelodeon; and Keith Dawkins, vp/gm, Nicktoons.

"Adina is a well-respected and talented executive who continually succeeds in keeping the company up-to-date on what's going on in the kids' marketplace around the world and bringing the hottest shows to Nickelodeon," said Danielsen. "Her new role acknowledges her expertise and contribution to the success of the network."

"No one knows the international kids' marketplace better than Adina," said Dawkins. "She's respected around the globe by distributors and producers everywhere and we are fortunate to have a true ambassador and protector of the Nicktoons brand."

Pitt works directly with head of Nickelodeon programming as well as the Nicktoons programming team in New York City to develop acquisition strategies that support current and long-term programming plans. She negotiates and acquires series, films and interstitial programming for Nickelodeon and Nicktoons; solicits, screens and evaluates acquisitions submissions; maintains relationships with international and domestic programming distributors; and represents Nick at major programming markets, including: MIP-TV, MIPCOM, Kidscreen Conference and NATPE.

In addition, she looks for future trends in the marketplace and analyzes opportunities for the network. She is the liaison between all international Nickelodeon channels to maintain global acquisitions' point of view in the marketplace. She oversees the maintenance of charts tracking channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, competitive broadcast and cable inventories, both domestically and globally.

Pitt also serves as programming director for Nicktoons, overseeing program planning and strategy. She communicates programming plans and priorities to all Nickelodeon departments and partners to create on- and off-air synergy. Pitt works closely with Nick Research to maintain ratings performance, discuss scheduling strategies and monitor competitive programming and trends.

Pitt joined Nickelodeon in 1998 as a coordinator of acquisitions and has worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons and TNN. She previously worked in film programming acquisitions at HBO.

Nickelodeon ( includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeons U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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