Adina Pitt has been named vice president, content acquisitions and co-productions for Cartoon Network and Boomerang, it was announced today. In her new role, Pitt will be responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the Cartoon Network and Boomerang brands for exposure on all platforms. She'll continue to oversee those programs once they have been acquired and positioned at each of the networks. Pitt also will serve as a liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and she'll represent the U.S. networks at all major programming markets including MIPTV, MIPCOM, Kidscreen and NATPE. Pitt will be based in New York City.
Previously, Pitt was vice president of acquisitions for Nickelodeon and MTVN Kids and Family Group. In this position, she developed acquisition strategies that supported current and long-term programming plans for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. In addition to these duties, she oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories, both domestically and globally.
Pitt joined Nickelodeon in 1998 as a coordinator of acquisitions and, over the course of nine years, has worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons Network, Noggin, The N, Nick Jr., TNN and Spike TV. She previously worked in film programming acquisitions at HBO.
Born and raised in Puerto Rico, Pitt earned a BA degree in elementary education from Brandeis University and a master's degree in educational communication and technology from New York University.