Pitch Catches Four Spots For New York Metro

NY-based design studio Pitch has created four :30 animated spots for the New York Metro. The spots use a 50s retro art direction with minimalist animation to illustrate the whimsical situations devised by agency DeVito/Verdi. For example, in one spot two men walk into a bar and marvel at all the women - then realize the nightspot caters to lesbians. The spots all have a comedic element and wind up with the same message: Use New York Metro to guide you to the best bets in entertainment, shopping, food and recreation. "The scripts and performances are very rich and contemporary," commented director Pat Smith. "The artwork however is quaint spot illustrations from the 50s. While working in a very limited animation style means less drawing, it also eliminates many of the resources of traditional animation. Stripped down to comedic fundamentals, the challenge became one of finding just the right accents to the track."

Maureen Furniss