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Pipelinefx Becomes IBM ServerProven

Pipelinefx, a leading provider of enterprise server farm management software for 3D animation and interactive entertainment companies, has achieved optimized status in IBMs PartnerWorld Industry Networks program. As a result, Pipelinefx can help customers achieve higher productivity in the production of 3D content and game development for next generation platforms.

Pipelinefx flagship product, qube! Remote Control has also achieved IBM ServerProven. This designation indicates that Pipelinefx has implemented software solutions on IBM hardware in a real world customer environment. In the case of Pipelinefx, the companys next generation software for managing thousands of complex 3D animation rendering jobs has been implemented on sixty dual processor IBM Blade servers known as eServer BladeCenter. The solution implemented by the company allows film companies specializing in 3D animated movies, special effects and even computer games to maximize throughput and efficiency and get the most value from their hardware investment.

A large number of servers used for rendering 3D animation jobs require a sophisticated interface for managing all the production resources of these integrated systems. A server with a system-level error or failure that is otherwise undetected by job queuing/batch processing software can create a bottleneck preventing other jobs in the queue from executing and retard overall system throughput. The companys software, qube! Remote Control, will integrate both levels of control in one sophisticated application, according to Troy Brooks, cto at Pipelinefx.

The implementation that helped qualify Pipelinefx ServerProven status was conducted for Mainframe Ent., one of Canadas leading 3D animation film companies. This project will ultimately become the 137th largest supercomputer facility in the world, said Bill Spencer, ceo of Pipelinefx, and demonstrates the scalability and sophistication of our next generation software solution for the digital media and interactive entertainment markets.

Pipelinefxs existing customer base also includes Electronic Arts, Radical Ent. and Reel FX Creative Studios.

Interactive entertainment and digital media are tremendous growth markets that hold great potential for Pipelinefx, according to Jeff Au, managing director of PacifiCap Group, Hawaiis largest venture capital firm and Pipelinefx venture capital investor. Partnering with IBM is key to the companys commitment to providing the ultimate enterprise server farm management system for these fast growing markets.

The IBM PartnerWorld Industry Networks provide independent software vendors (ISVs) with comprehensive go-to-market programs that are specifically tailored to their industry requirements. As part of the PartnerWorld Industry Networks, ISVs can team with IBM and bring joint solutions out to market faster and industry-by-industry, reflecting how customers are buying technology today. ISVs who achieve the optimized level have successfully enabled and validated their industry applications on IBM infrastructure software and hardware. ISVs can sign up for PartnerWorld Industry Networks at www.ibm.com/isv.

Built by industry professionals for the most demanding 3D animation and game production environments, qube! Remote Control is a next-generation enterprise class server farm management system built for environments as large 20 to 10,000 processors or more. qube! is highly customizable, extensively scalable and can be integrated into any production workflow. qube! operates in Red Hat Linux, Windows XP, 2000 and 2003 and Mac OS X environments. qube! comes with a Maya job type that contains everything necessary to submit and execute batch Maya jobs. qube! supports Gelato, Shake, SOFTIMAGE|XSI, 3ds Max, mental ray and many other 3D animation software applications.

Pipelinefx (www.pipelinefx.com), with headquarters in downtown Honolulu, Hawaii, and sales offices in Los Angeles, California, was founded in 2002 and markets its class leading software to the 3D animation, vfx, video and game markets worldwide.

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