Search form

Phoenix Editorial Launches Sister Company Bonfire

Press Release from Phoenix Editorial

San Francisco, CA (April 14, 2009) -- Phoenix Editorial announced that it has launched Bonfire, a motion design and integrated media company. The company has also promoted Julia Sonder-Patchin from producer to executive producer, where she will oversee creative output across Phoenix Editorial and Bonfire under the aegis of company president Lisa Hinman.

"We are finding more and more that our clients want the collaboration of creative editorial storytelling and motion picture design that can work as content across any screen," said Julia Sonder-Patchin, Executive Producer, Phoenix Editorial. "Our creative directors offer such an amazing array of skill and history that we can offer creative development that other companies just aren't able to offer under one roof."

"We opened our doors in 1991, so we've seen first-hand the ebb and flow of our business, particularly in hard-hit San Francisco. Given today's economic climate, it's more crucial than ever for us to be flexible to the changing demands of our industry," added Lisa Hinman, president, Phoenix Editorial. "Bonfire allows us to reach out to existing and new clients with a fresh take on what our industry needs, because the market for clear marketing messages and good storytelling hasn't changed, but the media opportunities have."

Bonfire specializes in designing moving images combined with compelling narratives for any medium - from TV to feature film, and high-definition LED screens to mobile devices. Sonder-Patchin will oversee Bonfire as executive producer, with Matt Silverman and renowned editor and storyteller Bob Frisk taking the reigns as co-creative directors.

Recent work out of the newly formed company includes content for two interactive feature film websites in collaboration with San Francisco company 4th Wall Studios, and content shown on a one-square block LED light display in New York City's Times Square. Bonfire also just produced animation for the hit HBO series TRUE BLOOD and has completed work for Microsoft, Adobe and other Silicon Valley clients.

Bonfire launches with 18-year industry veteran Julia Sonder-Patchin at the helm, who has been elevated to the role of executive producer of both Phoenix Editorial and Bonfire. Sonder-Patchin will spearhead new business development and oversee day-to-day operations. Prior to Phoenix, she ran consulting and production company Desmo Creative and was an executive producer at Rough House Editorial and OneSixEight Design Group. She has also worked at DeepBlueSea and Broadcast Video (now Manhattan Transfer) in Miami, FL.

This is the second incarnation of Bonfire, with Phoenix Editorial first launching the company in 2002 before eventually folding it into Phoenix Editorial. The new shop will share space with the Phoenix Editorial team at 190 Pacific Avenue, San Francisco, CA 94111. For more information about Bonfire, please visit www.bonfirelabs.com.

About Phoenix EditorialPhoenix has been a mainstay in the San Francisco creative post-production and design community since 1991. With a roster of award winning editors, creative directors, graphic designers and effects artists, Phoenix works with creative-driven advertising agencies including Venables, Bell & Partners, Goodby, Silverstein & Partners, Publicis & Hal Riney, Heat, AKQA, and McCann. The company produces spots and HD design packages for clients such as Apple, Microsoft, Audi, PG&E, Palm, HP, Adobe, AT&T, Sega, EA, HBO, and Sprite. In 2009, Phoenix Editorial re-launched motion graphics division Bonfire. For more information about Phoenix or Bonfire, contact executive producer Julia Sonder-Patchin at (415) 394-7777 or visit www.phoenixedit.com / www.bonfirelabs.com.