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Peristere Presents Immersive Advertising As Gameplay Talk at SXSW Interactive

Zoic Studios' Loni Peristere, director of the first ever "4-D" interactive commercial (for Killzone 2), examines the future of advertising with a look at game changing moments in various disciplines.

Press Release from Zoic Studios

Zoic Studios' Loni Peristere, director of the first ever "4-D" interactive commercial (for Killzone 2), examines the future of advertising with a look at game changing moments in various disciplines.

It's a new age in which viewers are participants, and brand connectivity - even loyalty - can be won by placing the consumer in a starring role, literally or figuratively. Using key examples from various industries, Peristere will examine paradigm-shifting developments past and current to posit what is coming on the horizon. It's a bold future where opportunity, and enjoyment, abounds.

Location: SXSW InteractiveDate: Tuesday, March 16Time: 3:30 PM.

About Loni Peristere:

Loni Peristere co-founded award-winning Zoic Studios. (www.zoicstudios.com) He is an Executive Creative Director for the commercial, episodic, videogame and feature film divisions of the company, overseeing and guiding productions with a vast scope and reach.

As a director, he has helmed numerous advertising projects for Killzone, PlayStation, Budweiser, ESPN/Nascar, Adidas and Mini Cooper. Loni won an Emmy for Special Visual Effects in a Television Seriesfor Zoic's contribution to Joss Whedon's "Firefly". His collaboration with Joss Whedon has spanned more than a decade including work on "Buffy the Vampire Slayer,"  "Angel," "Firefly," "Serenity," and "Dr. Horrible's Sing Along Blog."

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