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'Peppa Pig' Strengthens Foothold in Asia

eOne announces new licensing and broadcast deals for “Peppa Pig” in Asia.

London, UK -- Entertainment One (eOne) announced exciting new developments for Peppa Pig in Asia. Broadcast and licensing agreements have been signed that will see its pre-school property launch in Korea this year. The firm can also reveal that a dedicated territory manager has been appointed to bolster the brand’s presence in the Asian market. 

The multi award-winning animation series produced by Astley Baker Davies will air in Korea on the country’s Educational Broadcast System (EBS) and new episodes will begin broadcasting on the terrestrial channel this month.

Licensing agent Cocoban is on board to represent Peppa Pig in Korea and the first line of merchandise is set to launch in Q4 ahead of Christmas. The firm currently represents some of the biggest entertainment licenses in the industry and will utilize its relationships with retailers and licensees to build a strong licensing program in the territory. 

The deals with EBS and Cocoban were brokered by eOne’s newly appointed territory manager for Asia, Daniela Flower, who will oversee broadcast and licensing across all regions, excluding Japan, for eOne’s portfolio of entertainment properties. Based in Hong Kong,Flower was integral to sealing broadcast deals for Peppa Pig in Singapore, Hong Kong, Taiwan and Thailand last year and has a proven track record of breaking brands into international markets. Throughout her career she has executed a number of high profile broadcast and licensing agreements for entertainment properties including Spiderman, Chuggington, Bob the Builder and Thomas and Friends.

Peppa Pig’s humour crosses cultural boundaries and our partnership with such a strong and focused broadcaster as EBS will provide fantastic exposure for the brand in Korea”, says Olivier Dumont, Managing Director of Entertainment One Family.  “Asia is a key strategic market for Peppa and Daniela’s impressive network of contacts will help us make inroads there that will take the brand to the next level.”

"We are very happy to be broadcasting Peppa Pig”, says Mia Kwon, Acquisitions Executive at EBS, “Peppa is a very relatable and down-to-earth character who both kids and parents love and EBS has a high expectations for Peppa this spring season.”

Source: Entertainment One

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