eOne Family signs a new deal with Discovery Kids to bring “Peppa Pig” to Latin American.
London, UK -- Entertainment One Family accelerated the international expansion of Peppa Pig with news that leading broadcaster Discovery Kids has acquired the broadcast rights for Latin America. The multi award-winning pre-school series from animation studio Astley Baker Davies will launch in the territory this year on Discovery Kids.
Peppa Pig will be shown three times daily in half hour blocks on Discovery Kids and the channel is supporting the broadcast launch with PR and marketing to help build awareness and drive tune-in. Peppa will also be included in the extensive promotional activity planned for the relaunch of Discovery Kids.
Olivier Dumont at eOne Family, comments “The launch of Peppa Pig in Latin America will complete our ambitious strategy to have full exposure for the brand across the Americas and we look forward to expanding Peppa into this market.”
“We’re thrilled to welcome Peppa Pig to our programme slate”, says Flavio Medeiros, Director of Programming Discovery Kids Latin America. “We have every confidence that the show’s warm and funny presentation of family life will be a hit with audiences in Latin America.”
Across the pond, Peppa Pig is steadily building brand awareness in the U.S. where it currently airs on Nick Jr. Toys, DVD and publishing launched exclusively at Toys “R” Us stores nationwide in 2012, with further lines planned for 2013. In Canada, Peppa Pig will begin broadcasting on Corus Entertainment’s Treehouse Channel this month. Studio Licensing represents the merchandise rights for the property in Canada and a series of deals have been executed recently that will see product launch at retail this year.
Source: Entertainment One Family
Jennifer Wolfe is Director of News & Content at Animation World Network.