Wild Brain, Inc. announced the appointment of John A. Schwallie as the company's new chief financial officer. As CFO, he will oversee all financial and IT, Facilities and HR operations. Previously, he served as CFO of London-based Central European Media Enterprises (CME), a publicly traded company. While there he helped launch and operate NOVA TV, CME's first national broadcast television station in the Czech Republic. "We are very pleased to welcome someone of John's caliber to Wild Brain," said Jeff Ulin, CEO of Wild Brain, Inc. "His breadth of experience makes him a strong addition to our team, and I anticipate that his involvement and efforts will play an important role in the planning and realization of our company goals."