WB Marketing Adds New Exec
Brad Ball has been named to the newly created position of executive vice president, domestic corporate marketing, Warner Bros. Ball moves to this key strategic post after having served as president of domestic marketing of Warner Bros. Pictures for the past three and a half years. Ball's responsibilities include oversight of all the studio's brand marketing efforts across all divisions, including Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation and Warner Bros. Consumer Products. Additionally, Ball will serve as Warner Bros.' day-to-day marketing and advertising liaison with AOL Time Warner and all AOL Time Warner divisions on the company's integrated marketing initiatives. Warner Bros. has some of the hottest franchise and marketing opportunities under their roof right now, including HARRY POTTER, THE MATRIX, SCOOBY-DOO, BATMAN and JUSTICE LEAGUE to name a few. Balls replacement as head of domestic marketing for WB Pictures is Dawn Taubin, who for the past two years has been overseeing the HARRY POTTER marketing campaign.