Press Release from Trace Pictures

October 5th, 2009 – Toronto, Ontario - Trace Pictures is thrilled to announce their new Creative Director, Hector Herrera. Hector has joined the ranks of Trace heading up the design and animation team. 

Previously of Cuppa Coffee Animation and The Studio Upstairs, Hector moves to Trace with 9 years under his belt as CD. He has lead commercial and broadcast projects for such clients as Cartoon Network, Spike TV, BBC, JWT, CTV, TSN, FCB, CBC, Gospel Network ... to name a few.

Starting his career as a graphic designer, Hector has a passion for hands on design and mixed media approach. "I love combining multiple sources and techniques and I've always found Trace's work inspiring for this reason. They are open to doing crazy sh$@! What's really exciting for me though, is Trace's strategic approach to working. Their work is not only well executed but it's also well thought out."

Hector has also worked on the ad agency side as Art Director for agencies such as Leo Burnett and MacClaren McCann.

In his spare time, Hector is an instructor at The Ontario College of Art and Design (OCAD) in the illustration program, a competitive swimmer, a karate master, a conneseur of fine food and drink (tequila included), and a lover of all things musical. Welcome, Hector.

About TRACE PICTURES:

Trace is a design firm and a full service production company working in live action and all forms of animation. Most recent clients include Nickelodeon, Digitas, DDB NY, Tribal, Nicktoons, The Hive, Showtime, Cartoon Network, Versus, Leo Burnett, Strawberry Frog, National Geographic Channel, Worldways, Fox Sports Net, WE and many more. To view Trace's current reel, click here: http://tracepictures.com/reel