Sony Computer Ent. Reorganizes With Multiple Exec Promotions
Sony Computer Entertainment America Inc. has made some organizational changes and executive promotions in its North American operation. Kaz Hirai, the company's president and chief operating officer, said the new executive appointments are designed to accelerate a wide range of business objectives including the evolution of PlayStation2 as a broadband-based entertainment delivery medium. Andrew House and Jack Tretton have been promoted to executive vice presidents of Sony Computer Entertainment America. Formerly senior vice president, House is responsible for all facets of the company's marketing efforts in North America and the day-to-day management of Sony Computer Entertainment America's extensive third party program that includes licensee relations, product planning and strategic relationships. Tretton, previously senior vice president, oversees all sales and channel relations in the United States, Canada and Latin America. In addition to his current role, Tretton will assume responsibility for Sony Computer Entertainment America's first party product development operation. Other promotions include Jim Bass, who was named chief financial officer and Masayuki Chatani, who assumes a dual role as vice president, business and technology and senior vice president of the newly founded Broadband Strategy Group, Sony Computer Entertainment Inc. Steve Ross has been promoted to senior vice president. Formerly vice president, operations, Ross leads all of the company's operational activities including product planning and distribution, consumer and product services, information technology, human resources, security and facilities management. Finally, Riley Russell, formerly vice president, legal and business affairs, has assumed the position of general counsel as part of the new organizational alignment.