R!OT Manhattan Grows With New Broadcast Design Hires
As a first step in the companys plan to expand their broadcast design department, R!OT Manhattan has hired Sari Rosen to serve as the broadcast design groups executive producer. Rosen, an Emmy-winner and former executive producer at Attik and Pittard Sullivan, will manage and grow the departments creative team and take a leadership role with client relationships and development. Rosen joins R!OT Manhattan from Attik, where she had served as executive producer of its New York office since last year. Her role there included managing the broadcast department staff, defining projects with clients and supervising projects from their inception through delivery. During her tenure the companys credits included work for both commercial advertisers and broadcasters, among them BBDO, Cinemax and ESPN. R!OT has also hired designer Judy Wellfare, the first in what will be a series of additions to the broadcast design teams creative staff. Wellfare joins R!OT from the satellite television company Global Japan, New York where she served as creative director/designer. She conceived, designed and produced several branding campaigns and promotional packages for the network SheTV, which was building toward a re-launch. Her background also includes three years as a broadcast designer for Sony Pictures Television in Tokyo; there she worked internally to design and develop the on-air identity of AXN, Japans first 24-hour Action Television Network. She also directed live-action spots for the channel.