Connally, in her role of VP of AddictingGames, runs the site's and brand's business. She has grown the site's library to more than 3,000 titles and has overseen enormous traffic growth in the past two years. AddictingGames recently celebrated its highest trafficked month ever with 10.7 million unique users in July (comScore July 2008). Connally has lead the addition of new community and social networking-oriented features to the AddictingGames website, and is currently spearheading the development of the first-ever multiplatform awards show for online games: The 2009 Most AddictingGames Awards.

Prior to AddictingGames, Connally was Senior Director of Business Development for Atom Entertainment, where she managed opportunities for international expansion and identified key partnerships with Comcast, Time Warner's Roadrunner, MSN, Bell South, Bell Canada, Nokia, Webshots, and more. She began her career with Volpe, Welty & Company, and has held posts with Advent International and Macromedia, Inc. Connally graduated cum laude from Princeton University with a bachelor's degree in history.

As Vice President of Shockwave, Wellbeloved manages all daily business functions and revenue lines of the site for the Nickelodeon Kids and Family Games Group, including oversight of its advertising programs, download and premium game subscription offerings, content development and production. She leads the development of product-related strategies including its recent push into community with the launch of rich profile pages, animated talking avatars, chat functionality and game favorites, which helped to increase the time on site by 30 percent in the last year.

Wellbeloved, a 13-year veteran in the digital entertainment industry, has held numerous management positions, including: Vice President of Operations for Atom Entertainment; Director of E-commerce for Shockwave with Macromedia; posts in Sony Signatures e-commerce websites; and Organic Inc. and Publicis International digital web agencies. She holds a bachelor's of science degree from the University of Utah.