Mondo Media has named David McCoy, former vice president of advertising sales for Comedy Central and CNN, as its new vice president of advertising sales. "We are thrilled to welcome David McCoy to the Mondo Media team," said Douglas Kay, president of Mondo Media. "His extensive background and experience in television and cable are vital building blocks to the Mondo Media business model, and we look forward to his expertise for our continued growth and success." McCoy said, "What really excites me about Mondo Media is their desire to create a high value, new model Internet syndication company. Media properties flourish when advertisers and marketers are given the opportunity to seamlessly and effectively integrate their messaging into the fabric of the content. I was fortunate to be at the forefront of that strategy in cable television and I am again fortunate to be in the same position in digital entertainment. Mondo Media will be a leader in this effort and I am thrilled to be here." McCoy's other work experiences have been with such companies as ABC Networks, CBS, HBO, MTV Networks and Fox Family and Young and Rubicam, Inc.