San Francisco-based animation and production studio W!LDBRAIN announced that Michael Polis will be the new chief marketing officer for the company, the first in the studio's history. Polis will focus on building up brands for the company, such as the YO GABBA GABBA series for Nick Jr., while also focusing on management of the overall W!LDBRAIN corporate identity.

Polis previously worked at the Jim Henson Co. as svp of marketing worldwide. He will report directly to Wildbrain prexy/ceo Charles Rivkin, who also served as Polis' boss during his time at Henson. Prior to Henson, Polis worked for Universal Home Entertainment, managing brands, such as THE LAND BEFORE TIME series.

Polis will be based in W!LDBRAIN's Los Angeles office.