Announcement from Lost Liner Productions:

Former Filmtecknarna directors Jonas Dahlbeck, Jessica Lauren and Boris Nawratil – of Sweden’s Lost Liner Productions – used their fondness for steam punk and old French cabaret to reinvent the old stop-motion animated commercial classics that most Swedes have grown up with.

While Boris designed and built the French and steam punk-inspired bakery sets, Jonas redesigned the cookie characters, adding more attitude and playfulness than they had before. During casting of the cookie characters, the Lost Liner crew searched through boxes of cookies, picking only the tastiest looking ones, which were recreated digitally using very high-resolution 3D scans.

To bring life and realism to the 3D environments, they were given a nice worn and old-looking feel, yet with a clean finish. To achieve this look, Lost Liner did extensive texture and shading work – a fun but time-consuming endeavor. To avoid letting the realism overtake the dreamlike feeling that Jonas and Boris always strive for in their films, the Lost Liner crew pumped loads of smoke and atmospherics into to the 3D scenes, giving everything a nice misty and soft light.

Using Autodesk Softimage with the Arnold render engine as the main 3D package, along with Mudbox for sculpting, the Lost Liner team was able to complete the commercial within a six-week production schedule. Adobe After Effects was employed for final grading, but with the Arnold render engine allowing all rendering to be completed in one pass, the need for most compositing was removed.

CREDITS

Client: Göteborgs Kex 
Marketing Director: Camilla Everberg

Agency: Åkestam Holts
Agency Producer: Leila El-Zein                   
Account Director: Kjell Månsson                       
Account Manager: Jessica Söder                   
Art Director: Yvan Archimbaud                       
Copywriter: Adina Asplund