Loesch to Head Hasbro, Discovery Multimedia Venture
In 1990, Loesch became the founding President and CEO of Fox Kids Network, Worldwide, which expanded under her leadership into Latin America, Australia, and the United Kingdom. In 1998, she was named the first President and CEO of Crown Media United States and its U.S. Hallmark Channel.
Among Loesch’s industry awards are four Emmy Awards, a George Foster Peabody Award, a Vision Award, and the prestigious Chair Award from the Caucus for Television Producers, Writers, and Directors.
Announced in April 2009, the Hasbro-Discovery Communications joint venture network and the venture’s online component will feature content from Hasbro’s rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows, and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery’s extensive library of award-winning children’s educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers.
Programming on the network will be designed to entertain and educate, echoing the popularity and appeal of Hasbro's portfolio of brands and Discovery's long-standing commitment to life-long learning with the goal of making our emerging networks more valuable to affiliates and more compelling for viewers. In the tradition of Discovery Kids, this will include a number of daily hours voluntarily devoted to educational/informative content.
The network will continue to operate as Discovery Kids until the debut of the to-be-named channel and new programming slate, planned for Fall 2010. Following the debut, Discovery Communications will retain the Discovery Kids brand for, among other things, its international networks and its licensing and merchandising business.