Disney Reveals Kids 2013-14 Upfronts
Rita Ferro, executive vice president, Disney Media Sales and Marketing, leads Disney's powerful kids media sales enterprise through which marketers reach every part of the youth demographic and increasingly, a co-viewing Women 18-49 demographic. Ferro commented on the transformative ways in which audiences are engaging and extending the viewing experience. Disney Channels' free WATCH apps -- WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD -- have logged more than 12 million downloads and over half a billion video views.
Ferro said, "Our programming is woven fully into the lives of kids, moms, dads and caregivers – who connect with our characters and stories across Disney Media, linear TV and otherwise. They watch it, listen to it, play with it and own it." She continued, "Disney's WATCH apps are game changers and provide our clients with another powerful way to reach our audience and connect their brands to Disney's quality programming."
Disney Channel made history with its 2012 #1 rank in Total Day among Kids 2-11, the primary demographic for advertisers (breaking the competition's 17-year record at #1). Disney Channel, which accepts select sponsorships, was also the #1 TV network in Total Day among Kids 6-11 for the second consecutive year, and was #1 for the fourth year among Tweens 9-14. In Primetime, Disney Channel was #1 for the twelfth consecutive year in Tweens 9-14 and for the tenth straight year in Kids 6-11, and was among the Top 2 cable networks in Total Viewers for the seventh consecutive year. The blockbuster Disney Channel Original Movie franchise produced TV's #1 movie among Tweens 9-14 for the past 11 years.
The exciting 2013-14 slate also includes new episodes of the hit sitcoms "Good Luck Charlie," "A.N.T. Farm," "Jessie," "Austin & Ally," "Shake It Up" and "Dog With A Blog," and the animated series "Gravity Falls" and "Phineas and Ferb" for Disney Channel; and new seasons of the Disney XD series "Kickin' It," "Lab Rats," "Crash & Bernstein" and "Ultimate Spider-Man." The upcoming new projects are:
"Liv & Maddie" (working title) - 17-year-old newcomer Dove Cameron plays the dual role of identical twins in this upcoming sitcom. Ms. Cameron will also star in "Cloud 9," a Disney Channel Original Movie premiering in 2014 (see below). The series was created by John Beck and Ron Hart (both of "According to Jim"). John Peaslee, Andy Fickman ("The Game Plan," "Race to Witch Mountain") and Betsy Sullenger are also executive producers. Cameron plays identical twins -- an outstanding student and school basketball phenomenon whose popularity is on the rise until her twin sister, a television star, makes a triumphant return to their Wisconsin high school. Also starring are: Benjamin King, Kali Rocha, Joey Bragg and Tenzing Norgay Trainor.
"Star and the Forces of Evil" (working title) - this animated comedy adventure introduces Star Butterfly, a fun-loving magical teen princess from another dimension who -- after a few bold skirmishes with other-worldly monsters -- is sent by her Royal Parents to live with the Diaz family on Earth. Eden Sher (ABC's "The Middle") provides the voice of the lead character. Production has begun for a scheduled Fall 2014 premiere. Artist and writer Daron Nefcy is the series creator and co-executive producer. Dave Wasson is co-executive producer and director and Jordana Arkin is story editor. The series is from Disney Television Animation.