DAVID PALMER has been named vice president of marketing at COLUMBIA TRISTAR TELEVISION CHILDREN'S PROGRAMMING, a new position. Sander Schwartz, the division's executive vice president and general manager, commented on Palmer's appointment, "We know he will play a vital role in designing and implementing strategic marketing campaigns for our current and future animation franchises." Palmer was previously vice president of marketing for MGM's consumer products division. Prior to MGM, he held marketing and promotions positions at Film Roman, Turner Broadcasting System, The Walt Disney Company and Rogers & Cowan.