Curious Pictures has announced it has signed Noble Jones as a live-action/special effects director. Noble is renowned for his work directing commercials in far off places like South Africa and Switzerland for such clients as AT&T, Coca-Cola, MTV and Toyota. His music video for Wide Mouth Mason won awards for Best Cinematography at the Much Music Awards. "We have been aware of Noble for years," said Richard Winkler, executive producer, Curious Pictures. "His work took a quantum leap in the last year or so and the timing was right for both of us. The quality of his film is delicious and the graphic elements are really elegant and well designed. There is also a surprising amount of design in his work and we plan to seek high-end live and graphics projects for Noble."