Senior designer John O’Callaghan and producer Danielle Amaral have joined the in-house creative team at New York-based digital effects and production house Charlex. Both were most recently with ATTIK NY, where O’Callaghan served as a lead designer and Amaral supervised production and post-production. O’Callaghan was a senior designer and studio manager at ATTIK NY, where he created conceptual designs for broadcast as well as directing live-action. He handled broadcast and print design for a wide variety of television, music, leisure and advertising clients, and created storyboard concepts for advertisements, end tags, show opens and television promos. As a producer at ATTIK NY, Amaral worked on commercials, music and corporate videos, on-air promotions, and show opens and type treatments, handling all major aspects of production from design, live-action and editing to post-production, sound and client management. Charlex recently completed work on a series of spots for Cingular.