Cartoon Network Italy Appoints Marketing Director
Cartoon Network Italy has appointed a top-level marketing director to build the brand's image in the Italian marketplace. Jaime Ondarza comes from an international advertising agency background, bringing valuable knowledge of Italian consumer marketing to Cartoon Network Italy. He was recently with Young and Rubicam and previously at Saatchi & Saatchi and Pirella Gottsche Lowe. "My prime focus is to establish Cartoon Network in national contemporary culture," said Jaime. "We offer a whole cartoon experience from the channel into everyday life and are now planning the first Italian Cartoon Network Roadshow in major coastal towns." Cartoon Network Italy is available in 1.8 million homes in Italy and Italian-speaking Switzerland. It is broadcast by Stream and Tele+ in Italy and by Cablecom Ticino in Switzerland. Cartoon Network, the 24 hour, seven day a week, all-animation channel is available on localized feeds in nine languages on digital and analogue satellite, cable and DTT in Europe, the Middle East and Africa. It is operated by Turner Broadcasting System Europe Limited, an AOL Time Warner Company.