Cartoon Network Hires Veteran Marketing Director
Joanne Barlow joins Turner Entertainment Networks as marketing director for Cartoon Network UK and Boomerang, Cartoon Network's spin-off classic animation network. Her goal will be to bring together all aspects of marketing, offering strong and focused propositions to the partners and audiences of Cartoon Network and Boomerang. Previously, she served as European promotions manager for service station chain Shell. Before joining Shell, she ran her own business designing children's products. "We are very excited to have Joanne onboard," said James Greville, head of Cartoon Network UK. "She was the outstanding candidate in what was a very long search. Joanne has excellent credentials in marketing brands across many different environments and is the perfect person to lead our already strong team." Barlow said, "Cartoon Network is a terrific brand with an impressive awareness level within our target customer groups. Our viewers are passionate about cartoons and quite rightly demand the very best, whether it be on channel, via interactive or our comic. There is a huge opportunity for us to bring all of our media together to provide our customers with a 'one stop shop' for the very best in cartoon entertainment. I look forward to developing the brand and delivering on our promise, whilst also building on the fantastic sub-brands and properties within it."