Bent Creates Football Insanity for Coke
“The look is uncanny,” says Bent Producer Marissa Weisman “The real eyes instantly fill the characters with that spark of life.”
“Carlos is an amazing talent,” Ray Di Carlo adds. “His ability to bring out deep emotions from audiences is unparalleled. He understands the romantic, caring, dream-self in all of us and his directing hones in on the most important elements, the core of the human experience. Carlos’s essential understanding of life and his ability to translate that to the screen is the reason his ‘A Short Love Story' has had over 10 million views on Vimeo. I love working with him.”
Referring to the simpatico he feels with the Bent Image Lab team, Lascano explains, “I needed the production process to allow for creative experimentation, and I knew this approach would demand very long hours. Bent and I share the same work philosophy—do what it takes to put only the best work on the screen. It’s great to work alongside people who love what they do and are uncompromising in their dedication to creativity. It’s a rare collaboration that brings out the best of all involved.”
The commercials (a 30-second and 45-second spot for Poland, and a 30-second spot for Ukraine) began airing January 10th 2012 in Poland and on February 1st 2012 in Ukraine.