Alliance Atlantis has promoted Jennifer Bennett to vice president, merchandising and licensing. Bennett will oversee the licensing of all Alliance Atlantis' television properties, including children's label, AAC KIDSTM. She has been with the company for the past seven years, most recently as director, merchandising and licensing. "Jennifer has been invaluable to Alliance Atlantis' merchandising and licensing initiatives over the past three years since joining the M&L team," said Ted Riley, president, Alliance Atlantis Television Distribution. "She will continue to be instrumental in expanding the company's brand into the important international market." Bennett said, "I'm thrilled to have the opportunity to continue to grow our merchandising and licensing division. We have so many terrific properties at Alliance Atlantis and I look forward to finding new and innovative ways to exploit their potential to the fullest."