Acclaim Promotes Stein To VP Of Brand
Acclaim Entertainment, Inc., a worldwide interactive entertainment company, announced that it has promoted Evan Stein to the position of VP of brand. In the new role, Stein will head up the company's brand management including product delivery, forecasting and budgeting, as well as Acclaim's marketing and public relations departments and two advertising agencies. Previously, he was the director of brand management for the action/adventure, racing, and club Acclaim product lines. Prior to Acclaim, Stein was director of marketing for GT Interactive Software, where he launched such properties as BLOOD, UNREAL, UNREAL TOURNAMENT and TOTAL ANNIHILATION. Gregory Fischbach, chief executive officer of Acclaim, said, "Evan has played an integral role in Acclaim's growth and success and will help lead this organization through one of the most exciting times in the history of the interactive entertainment industry. As we focus our resources on the next-generation gaming platforms, Evan will greatly enhance our ability to aggressively expand upon our proven brands and franchises. In addition, he will work towards the development of new and innovative properties that will take advantage of the latest technological advancements to deliver engaging and immersive content."