4Kids Ent. Inc. has promoted Carlin West from svp of marketing and licensing to svp of new concept acquisition and development, responsible for the strategic identification and development of new product concepts and non-television properties.

Previously, West was responsible at 4Kids Ent. for the licensing, marketing, advertising and public relations of many of today's leading kids entertainment brands including Cabbage Patch Kids, Monster Jam, Winx Club, American Kennel Club, Cat Fanciers' Assoc. and Artlist Collection: The Dog and The Cat. West continues to report to Alfred R. Kahn, 4Kids Ent. chairman/ceo.

"We are proud to promote Carlin West to this new position," Kahn said. "She has had a hand in the success of many of our most popular properties. Since joining 4Kids more than 12 years ago, Carlin has demonstrated a valuable, diverse skill set including identifying exciting new kids' properties, brand positioning and much more. We look forward to expanding her responsibilities in this new role."

West joined 4Kids Ent. in 1993 as a consultant and independent television producer with her creation of WMAC (WORLD MARTIAL ARTS COUNCIL) MASTERS, a live-action martial arts-themed weekly TV series for kids.

Headquartered in New York City with international offices in London, 4Kids Ent. Inc. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development and website development. For further information, visit www.4KidsEntertainment.com and www.4Kids.TV.