Patrick Kennedy has been promoted to executive vice president of Sony Pictures Digital, with overall responsibility for the company's Digital Networks Division. In his previous role as senior vice president of Sony Pictures Digital, Kennedy was responsible for the formation of the Digital Networks Division, which officially launched in April 2002. The division, an integral component of the Sony Pictures Digital organization, is charged with becoming the leading creator and distributor of digital entertainment services to consumers on all devices. Kennedy also will oversee the day-to-day strategic operations of the division and further develop its online promotional arm Sony Pictures Integrated Network, as well as the Screenblast and SoapCity brands. In addition, he supervises Sony Pictures Mobile (wireless), advanced platforms, and the U.K. interactive TV Channel, GoPlayTV. Digital Networks operates in the Sony Pictures Digital Division alongside Sony Pictures Animation, Sony Pictures Imageworks and Sony Online Entertainment. Kennedy will continue to play a key role in aligning Sony Pictures Digital's digital production, content distribution and interactive game services to offer broader avenues of distribution.