Pascal Blais does lunch

Montreal, Canada-based PRODUCTIONS PASCAL BLAIS completed a 30-second clay-animated commercial for J. Walter Thompson's client Kraft/Oscar Mayer Foods and their product "Lunchables." The spot, titled "Kitchen Hoops" was directed by Pascal Blais, and is the third in a series of animated spots for this client. It portrays a boy and his father playing a game of basketball, and celebrating afterwards by breaking out the product, "All Star Burgers and Hot Dogs." The commercial is airing nationally in the U.S.