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Paris-based Mac Guff Ligne Walks Dinosaurs For Lego

Paris-based Mac Guff Ligne, a part of the Ron Soodalter Associates International consortium of post-production studios, has finished two 3D dinosaurs for a new Lego commercial. The 30-second "Dino's Dinner" spot combines walking and talking dinosaurs in live-action settings juxtaposed against kids playing with their Lego sets. Mac Guff Ligne, which produced the spot for New York ad agency Lowe, Lintas, used the Web as a means to deliver the images to the client. "I think this arrangement worked brilliantly," said spot producer Eve Frumkin of Lowe, Lintas. "Most of the job was completed on the Net we were able to see all the changes the same day, both here in New York as well as in Los Angeles. Mac Guff Ligne were exceptionally creative, always delivering what they said they would, and then some. It was also a pleasure, as always, to make a pair of trips to Paris." The live-action director on the spot was Gavin Bowden of Original/Holiday Films of Los Angeles.

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Rick DeMott
Animation World Network
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