Mumbai-based mobile phone content provider Hungama Mobile has entered into an agreement with Paramount Digital Ent. for the distribution of interactive content in the Indian market.
Paramount Digital is part of the Paramount Pictures Corp, a unit of Viacom Inc.
"With extraordinary growth and more new mobile subscribers than in any other country, India presents a great opportunity for our rapidly expanding global business," Paramount Digital Entertainment VP (Asia Pacific) Pradeep Mittur said.
The agreement will enable more than 200 million Indian customers to access Paramount's wireless and interactive content, he said.
Hungama Mobile has operations in more than 32 countries and has over 100 partners.
"The agreement is a significant testament to our best-in-class infrastructure, technology, quality, distribution and innovative marketing skills. We are looking to leverage niche experience in content development and mobile technology," Hungama Mobile Managing Director/CEO Neeraj Roy said.
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