Since the formation of Paramount Mobile Ent. in February, the division has been actively seeking and implementing new ways to package the studio's wide range of content for mobile and wireless devices.
The scope of projects includes the development of new original content, in addition to one-of-a-kind advanced applications. Some of PME's new projects and ventures include:
VooZoo Mobile -- Paramount Mobile Entertainment is launching a beta-version of VooZoo Mobile; the first Multimedia Messaging Service application on Facebook. VooZoo Mobile is an innovative mobile application that allows Facebook users to express themselves creatively by selecting scenes from their favorite movies and sending the "movie emoticons" to their friends' mobile phones.
Facebook users subscribing to the top carriers in the U.S. will be able to share their favorite clips from thousands of Paramount Pictures' titles ranging from THE GODFATHER and MEAN GIRLS to ZOOLANDER and BREAKFAST AT TIFFANY'S for a monthly bill-to-phone subscription fee.
Paramount Mobile Entertainment expects that VooZoo Mobile will revolutionize the way people communicate through their mobile phones and has leveraged Hook Mobile's MMS delivery system, MAX 2.0 Platform, to handle the projected volumes.
Retrosodes -- Paramount Mobile Entertainment is planning on going into development on mobile applications that will translate Paramount Pictures' catalogue of films into a series of animated shorts entitled Retrosodes. The Retrosodes will consist of animated episodes based on classic and iconic films, and will debut with titles including TOP GUN, SATURDAY NIGHT FEVER and ZOOLANDER.
Paramount Mobile Entertainment and Player X will co-produce and publish the Retrosodes, which will be made available for download or streaming through wireless devices.
