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Palomino Takes Charge of DIC Domestic Licensing

Consumer products veteran Juanita Palomino has joined DIC Entertainment (DIC), as vp of Domestic Licensing at DIC, reporting to Nancy Bassett, svp, Worldwide Consumer Products, DIC. Palomino replaces Cindy Davis, DICs former vp of Domestic Licensing, who left the company following the Licensing Show.

In her new position, Palomino will lead the divisions increasing domestic licensing initiatives for the companys brand properties, including TROLLZ and STRAWBERRY SHORTCAKE. She oversees Cindy Elfenbein, DICs recently appointed exec director of Retail Consumer Products; Heather Fuscellaro, director of Toys & Interactive and Martin Corcoran, manager of Domestic Licensing.

We are thrilled to welcome Juanita to the DIC Consumer Products team, said Bassett. She is an experienced professional with an impeccable reputation within the licensing industry. Bassett adds, DIC has been experiencing tremendous growth in the Consumer Products area and, having had the pleasure of working with Juanita at Viacom Consumer Products, I have no doubt that she will make a significant contribution in helping us to manage that growth to achieve our goals."

Palomino was exec director of Domestic Sales for Viacom Consumer Products, responsible for all aspects of the domestic sales department, including the direct management of sales staff; generating and managing domestic budgets; creating and implementing brand plans and managing key retail partners. Palomino secured third party deal approval entities such as Comedy Central, CBS and Spelling Entertainment, as well as launched high profile licensing programs for STAR TREK, TOMB RAIDER: THE MOVIE and TOMB RAIDER: THE CRADLE OF LIFE.

Previously, Palomino held positions at Metro-Goldwyn-Mayer (director of Domestic Sales), The Licensing Group (vp of Sales) and Mattel Toys (manager of Licensing).

DIC Ent. is a leading children's entertainment company. The full-service studio is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC is headquartered in Burbank, California, with international offices in New York, Paris, London and Cologne. For more information, visit