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Palisades Names Diamond as Distributor to Hobby Retail Market

Palisades Ent. Llc. has announced that, effective immediately, it has entered into a partnership with Diamond Comic Distributors, officially naming Diamond as its distributor for the hobby retail market in North America. After more than a decade of working together, both parties agree that this new, closer relationship will significantly benefit specialty retailers and their customers.

Essentially, the genesis of this partnership came about due to a desire to focus on what each involved party does best, commented Palisades president/ceo, Michael Horn, Palisades is known for its high quality products, and its attention to detail. And we feel that our energies are best spent concentrated on the continuation of that legacy. Meanwhile, Diamond has a broader reach in terms of marketing, and distribution channels. Were playing to our strengths, and its a win-win situation for everyone, right down to the end-consumer.

The new, closer relationship between the two companies will result in a greater discount for retailers on Palisades and Factory X products, and will allow Diamond to stock more Palisades product in its inventory. Additionally, the deal will provide Palisades with more real estate in Diamond Previews, allowing consumers and retailers easier access to the Palisades catalog.

"Since 1994, Palisades has created many of the finest action figures, playsets and collectibles available today, said Diamond vp of purchasing Bill Schanes. From its Muppets and BUFFY THE VAMPIRE SLAYER toys to its award-winning ALIEN and PREDATOR statues, they offer products based on a diverse roster of properties that ensure broad consumer appeal. Our closer relationship with Palisades will allow them to focus squarely on what they've consistently shown they do best: create cool toys."

Also effective Sept. 19, 2005, Diamond will take over the administration of selected accounts that have previously ordered Palisades product direct from the manufacturer. Affected customers will receive letters from Palisades within the week, detailing the changes to their accounts and how to proceed.

In honor of its new partnership with Palisades, Diamond has announced a special sale on all in-stock Palisades merchandise. Retailers should visit the Retailer Services Area of Diamond's website at for additional details.

Palisades Ent. Llc. designs, manufactures and markets a variety of collectable products worldwide through sales to retailers and directly to consumers as Palisades Toys and Factory X. Formed in 1994, Palisades Ent. products are sold throughout the world at various retail outlets including Toys "R" Us, K*B Toys, Target, Electronics Boutique, Tower Records, Media Play, Sam Goody, Suncoast Video, and a variety of domestic and international comic shops and specialty retailer stores.. Further information is available at and

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Rick DeMott
Animation World Network
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