Pacific Entertainment Corporation has extended its world-renowned BABY GENIUS brand of musical edu-tainment for infants and toddlers to retail bookshelves through a licensing deal with publisher Meadowbrook Press.
Press Release from Pacific Entertainment Corporation
SAN DIEGO – (September 17, 2009) – Pacific Entertainment Corporation has extended its world-renowned BABY GENIUS brand of musical edu-tainment for infants and toddlers to retail bookshelves through a licensing deal with publisher Meadowbrook Press.
Distributed by Simon & Schuster, Inc., the new interactive Sing ‘n Learn board books feature Baby Genius characters and celebrate the BABY GENIUS philosophy, “music makes a difference,” by teaching children through music and song. An audio version of each song featured in the new books can be quickly downloaded to let children and parents sing along as they enjoy discovering humorous details throughout many of the books’ wonderful illustrations.
“We’re very excited about our new line of BABY GENIUS sing-along board books. Simon & Schuster sales reps, chain buyers and consumers have all responded positively to the way we’ve combined the dynamic BABY GENIUS brand with entertaining, interactive content in book form,” said Meadowbrook Press Publisher Bruce Lansky.
The program launched in June 2009 with four books including THE WHEELS ON THE BUS; 5 LITTLE MONKEYS JUMPIN’ ON THE BED; OLD MACDONALD HAD A FARM; and 1 LITTLE, 2 LITTLE, 3 LITTLE ELEPHANTS. Four additional titles are planned for 2010. The Joester Loria Group, exclusive agent for BABY GENIUS, brokered the deal.
About Meadowbrook Press
Located in Minnetonka, Minnesota, Meadowbrook Press has been a leading publisher of books for parents and children since 1975, specializing in pregnancy, baby care, parenting, children's activities, humorous poetry for children, party planning, and humor. Meadowbrook is also the number one publisher of baby-name books in North America, with nine baby-naming books in print and total sales of over 11 million copies. Visit Meadowbrook Press on the web: www.meadowbrookpress.com
About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler LLC for Jeep and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann’s Products; BBC series Planet Earth, Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series, and award winning pre-school property Baby Genius.
About Pacific Entertainment Corporation
Pacific Entertainment Corporation (PINKSHEETS: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to BABY GENIUS, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally. Multi-award winning BABY GENIUS is the premiere musical edu-tainment brand offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. The BABY GENIUS brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.
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