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PAC-MAN Headed to MENA Region

41 Entertainment grants TV rights to MBC3 for PAC-MAN series; names licensing & merchandising agent and toy partner.

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Greenwich, CT/Dubai -- 41 Entertainment announced that it has granted the TV rights to MBC3 and MBC3HD the leading kids channel in the MENA region for the PAC-MAN and the Ghostly Adventures property (the “Property”) as well as MBC3 USA in Arabic.  The TV series (39 x 22’) includes Seasons I and II and is slated to begin broadcast in early 2014. 

MBC3 is the first Free to Air children’s entertainment channel in the MENA Region. It delivers a programming mix of children's education and entertainment that connects with and stimulates the imagination of Arab kids aged between three and fourteen as well as creating the quality viewing time with their parents.

Furthermore, 41e has appointed MBC Licensing & Merchandising as its agent in the region to handle licensing and merchandising activities.  Toy Triangle, a leading toy and game distributor in the region has already signed on to distribute toy product on the Property.

Allen Bohbot, CEO of 41e states, “MBC3 is the leading entertainment channel and their licensing division handles a number of well-known children’s brands.  PAC-MAN is in good hands with MBC and Toy Triangle in this fast growing region.”

Ashraf Younis, MBC3 Senior Channel Manager said: “PAC-MAN has a long history and legacy. We were excited to hear that this well-known game has now become a TV animation. The quality, look and feel of the animation was behind our decision to acquire it. We are very confident that MBC3 channel and its Licensing and Merchandising arm are the right partners to bring this IP to today’s young generations to enjoy.”

Norman MacDonald, Vice President of Toy Triangle added: “We are very excited to distribute the Bandai toy line and perhaps others as we look to build a big program around PAC-MAN in 2014.”

Avi Arad, Executive Producer of Arad Productions, continued by saying:  “It is great that MBC3 has joined the PAC-MAN family so that Arab kids, wherever they are, can enjoy this property."

“We are very pleased to welcome MBC3, MBC L&M and Toy Triangle to the PAC-MAN program,” adds Shin Unozawa, Chief Operating Officer at NAMCO BANDAI Games Inc.

Source: 41 Entertainment

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